Women's entrepreneurship
Savka Gojković
1. How and at what moment did you come up with the idea to start your own business?
After completing my studies, I realized that I wouldn't find a job in my field, so my husband and I started a private business.
2. Have you always wanted to be involved in your current activity?
When I decided to pursue a private business, I knew it would be this specific activity and no other.
3. What are you proud of in your business?
Work ethic, responsibility, effort, and dedication.
4. What is the secret to your success? (List three attributes, behaviors, beliefs, or abilities)
Order, work, and discipline.
5. How supportive has your environment been, and who has been your greatest support?
My husband is my greatest support, and others have been accepting.
6. What is your guiding principle?
I want to, I can, and I must.
7. What have you had to sacrifice?
Free time, socializing, and self-dedication.
8. What drove you forward and how did you motivate yourself during tough times?
I had to work, I had no choice. It was necessary for survival, and later for the sake of my family, I have to keep moving forward.
9. Why is it better for a woman to be an entrepreneur rather than employed in a company?
Due to organization, family, and personal life.
10. How would you advise new female entrepreneurs or a younger version of yourself?
Work for yourself, not for others. It's not easy, but the responsibility lies with oneself.
11. On a scale of 1-10, how challenging is it to be a female entrepreneur in Serbia (or in a 'male-dominated industry')?
3
12. Where exactly do you see yourself in 5 years?
Still in this business. I don't plan on anything else.
The bookstore "Riznica" is located in Zvezdara territory at 204a Ustanicka street. It is characterized by the kindness of the owner who has been working for their clients' wishes for 15 years now and their satisfaction is our main goal.
We give the greatest attention to the wishes of our youngest customers and for them we have everything ranging from high quality school supplies to toys, children's books and other products. Of course we do not neglect our grownup customers and have a broad selection of products ranging from office materials to gallery goods for slavas and birthdays.
From the large number of articles we'd like to highlight:
High quality school supplies (imported notebooks 80gr/m2 on paper, high quality drawing blocks, large selection of penciles, writting supplies, pens, write and erase pencils, rubbers, sharpeners, calipers, regular and flexible rulers, playdough, clay, beolin, sculpting paste, tempra, water colors and crayons, dry and oil pastels, drawing coal, hammer, colored ardboard, colorful paper, ribbed cardboard, tests, exercise books, work sheets, atlases and globes, pencil cases, anatomical school backpacks, backpacks for older students.
Children's books (encyclopedia, dictionaries, school reading, children's novels, children's poetry, coloring books, sticker books, cutout model books)
Children's toys: (board games, quizzes, building blocks, puzzles with 30-3000 parts, wood puzzles, baby program from wood, stuffed toys, didatic tools, dolls, sets for girls, balls, rackets, hoola-hoops, cars, costumes...)
Office supplies (document shelves, plywood boars of all sizes, white magnetic boards of all dimensions, drills and staplers, cardboard and PVC files, U and L foils, registrators, thermal and fax rolls, blocks goods and much more)
Gallery goods (painting frames, lamps, coffee and teacups, decorative plates, wall and table clocks)
Felicitations cards (for birthdays, christenings, coming of age, graduations, weddings anniversary, retirement, love confessions or thank you notes)
Gift packaging (decorative papers, foils, transparent foil, decorative boxes and bags)
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