Aleksa La Vie Salon, located in the heart of Belgrade, has been setting new fashion trends and introducing innovations in the world of beauty, style, and fashion for over two decades, creating hairstyles for celebrities and women of all generations. Aleksa La Vie Salon uses the seventh generation of keratin, following the latest global trends. Aleksa’s team is renowned for permanent hair straightening, hair extensions, excellent hair care treatments based on natural oils and massages, the powerful Elumen color system, balayage techniques, and hairstyles for everyday wear and special occasions—from red carpet events to weddings.
Aleksa La Vie is also recognized for its distinctive colors, creative style, and hairstyles tailored to all generations. In their efforts to promote a better environment and preserve nature, Aleksa La Vie Salon uses 100% vegan products by BOTANIC.
The excellent quality and expertise of the team, led by Aleksandar Bjelogrlić—who learned the craft from some of Belgrade's most renowned hairstylists and later honed his skills through training in Germany and Austria—have been acknowledged by numerous prominent figures from the world of art, media, fashion, and business. Regular clients include famous personalities such as singer Milica Pavlović, whose looks often showcase the work of Aleksa La Vie. Other clients include singers Ljupka Stević and Darija, actresses Dragana Mićalović and Jelena Rakočević, TV hosts Nevena Madžarević and Danijela Pantić Conić, and many more. Dragana Mićalović’s new look, particularly her newly adopted bangs, delighted her fans, inspiring many women to embrace this trend and aim for a similar look.
Aleksa’s hairstyles have been showcased on Eurovision participants in Serbia, Greek singer Anna Vissi (in the music video "Call Me"), Elena Petrolaki, Dita Von Teese (for her performance in Belgrade), and numerous other celebrities worldwide.
For several years, Aleksa La Vie has collaborated with renowned magazines such as Hello, Story, Joy, CKM, FKM, Playboy, Reci Da, Kurir Stil, Lepota i Zdravlje, and more.
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