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Aleksa La Vie salon, located in the center of Belgrade, has been setting new fashion trends and introducing innovations in the world of beauty, style, and fashion for almost two decades. They create hairstyles for celebrities and women of all generations. The Aleksa La Vie salon uses the seventh generation of keratin, following the trend worldwide. Aleksa's team has become well-known for permanent hair straightening and hair extensions, excellent treatments based on natural oils and massages for hair care, as well as the powerful elumen, balayage technique, hairstyles for everyday wear, and special occasions - from the red carpet to weddings.
Aleksa La Vie is also recognized for its specific colors, creative style, and hairstyles that cater to all generations. In contributing to a better environment and preserving nature, the salon uses 100% vegan products from BOTANIC.
The excellent quality and the experience of the team at Aleksandra Bjelogrlić's salon, who gained their skills from renowned Belgrade hairdressers and furthered their education in Germany and Austria, have been recognized by numerous personalities from the worlds of art, media, fashion, and business, who are often seen in the salon. The look of singer Milica Pavlović also showcases the work of the Aleksa La Vie hair salon. Apart from Milica, singers Ljupka Stević, Darija, actresses Dragana Mićalović and Jelena Rakočević, presenters Nevena Madžarević and Danijela Pantić Conić, and many others have entrusted "their heads" to this salon. The new look of Dragana Mićalović, especially the bangs she recently started wearing, delighted her fans, particularly her female admirers who eagerly embraced this trend for themselves, aspiring to look like this popular actress.
Aleksa's hairstyles have been seen on participants of the Eurovision Song Contest in Serbia, Greek singer Anna Vissi (in the video "Call me"), Eleni Petrolaki, Dita Von Teese (for her performance in Belgrade), and numerous other famous personalities worldwide.
For several years now, Aleksa La Vie has collaborated with renowned magazines such as Hello, Story, Joy, CKM, FHM, Playboy, Reci Da; Kurir Still, Lepota i Zdravlje (Beauty and Health), among others.
