The agency Plavi, Plavi is the official agency of the Football association of Serbia. It was founded on March 9th, 1999, with the decision of its legal predecessor, the Football association of Yugoslavia. The agency is registered as a company for marketing, propaganda, publishing activity, tourism, foreign and inner trade and business services. The agencys main activity it the promotion of the Football association and football in general, finding sponsors and their servicing, organizing travels for all teams and publishing publications regarding the Football association of Serbia. Besides the work done for the Football association of Serbia, as a legal successor of the founder, the Agency also does tourist work for other clients.